InfluTap
METHODOLOGY

How Our Metrics Work

Transparent formulas, tier-aware benchmarks, and data-driven scoring — here is exactly how InfluTap evaluates every Instagram creator.

Engagement RateER ScoreAudience QualityConsistencyActivityReachROI ForecastFinal ScorePost RateBot Detection

CORE METRIC

Engagement Rate

The engagement rate measures how actively an audience interacts with content. We use a median-based approach with outlier removal and recency weighting to provide a reliable, manipulation-resistant metric.

Formula

ER = (weightedAvgLikes + weightedAvgComments) / followers × 100%

How It Works

1. Extract likes and comments from all posts

2. Remove outliers — posts with likes > 5× the median are excluded

3. Split remaining posts into recent (last 6) and older

4. Calculate weighted average: 70% recent median + 30% older median

5. Divide by follower count to get final percentage

💡

Using median instead of mean makes the metric resistant to a single viral post or engagement spike artificially inflating the rate.

TIER-AWARE SCORING

Engagement Rate Score

Raw ER percentages are meaningless without context. A 1% ER is excellent for a 500K account but poor for a 2K account. We score ER relative to the account's follower tier using benchmarks from 84M real profiles.

Tier Thresholds

TierFollowersHighAbove AvgAverageBelow Avg
Nano A< 5K6.16%3.85%3.16%1.85%
Nano B5K – 10K2.09%1.13%0.88%0.46%
Micro10K – 50K1.27%0.65%0.49%0.24%
Mid-Tier50K – 100K0.91%0.43%0.32%0.15%
Macro100K – 500K0.78%0.40%0.28%0.13%
Upper Macro500K – 1M0.65%0.35%0.24%0.12%
Mega> 1M0.80%0.50%0.35%0.20%
90

High

75

Above Avg

50

Average

25

Below Avg

10

Low

💡

If ER exceeds 4× the tier's "High" threshold (or 25%), the score is capped at 85 with a "High (unverified)" label — this flags potential engagement manipulation.

AUTHENTICITY CHECK

Audience Quality

Measures how real and engaged the followers are. Comments are weighted 3× because they require significantly more effort than likes, indicating deeper audience engagement.

Formula

Quality = (avgLikes + avgComments × 3) / followers × 100

Score Thresholds

Engagement / FollowerScore
>= 10%99
>= 6%85
>= 3%70
>= 1.5%50
>= 0.8%30
>= 0.4%15
< 0.4%5

POSTING HABITS

Consistency Score

Evaluates how regularly a creator posts content. Consistent posting signals an active, dedicated creator who maintains audience interest.

Avg GapScore
<= 3 days100
<= 7 days75
<= 14 days50
> 14 days25

FRESHNESS SIGNAL

Activity Recency

Combines two signals: how recently the creator posted (60% weight) and their average posting frequency across the last 36 posts (40% weight). Dormant accounts receive severe penalties.

Recency (60%)

Days Since PostScore
<= 7100
<= 1490
<= 3075
<= 6055
<= 9035
<= 18015
> 1800

Frequency (40%)

Avg Gap (days)Score
<= 2100
<= 585
<= 1070
<= 2050
<= 4030
> 4010

CAMPAIGN REACH

Estimated Reach

Estimates how many unique people will see a sponsored post. Uses actual view data when available, or falls back to an ER-based estimate adjusted for content type.

Primary Method

Primary: avgViews × 1.05 (accounts for shares/saves)

Fallback Method

Fallback: followers × organicReachRate × contentAdjustment

Organic Reach Rates

ER ScoreOrganic Reach
>= 9030%
>= 7522%
>= 5015%
>= 2510%
< 256%

Content Adjustment

Content TypeMultiplier
Reels >= 50%1.40x
Mixed (25-49%)1.15x
Static only0.65x

INVESTMENT SIGNAL

ROI Forecast

Predicts potential campaign return by combining engagement quality, audience authenticity, and posting consistency. Adjusted by follower tier multiplier.

Formula

ROI = (ER Score × 0.5 + Audience Quality × 0.3 + Consistency × 0.2) × Tier Multiplier

Follower Tier Multipliers

FollowersMultiplier
> 1M1.02x
100K – 1M1.05x
20K – 100K1.00x (baseline)
5K – 20K0.88x
1K – 5K0.75x
< 1K0.60x

COMPOSITE RATING

Final Influencer Score

The headline score combines 10 weighted metrics, applies a follower tier multiplier, then subtracts penalties for inactivity and bot signals. Hard-capped at 97, floor at 10.

Weight Distribution

Engagement Rate Score
25%
Audience Quality
20%
ROI Forecast
15%
Consistency
10%
Activity Recency
8%
Reach Score
7%
Professionalism
5%
Bio Score
5%
Follower Ratio
3%
Eng. Consistency
2%

Activity Penalty

Recency ScoreMultiplier
>= 751.00 (no penalty)
55 – 740.85
35 – 540.65
15 – 340.40
< 150.20

Bot Penalty

SignalPenaltyThreshold
Low comments-15Comment/like ratio < 0.5%
No comments-20> 50% posts with 0 comments
Perfect likes-25CV < 0.15, mean > 100
Suspicious ER-10ER too high for follower count

Score Labels

81 – 97

Strong Pick

66 – 80

Good Pick

41 – 65

Moderate

0 – 40

Low

PRICING MODEL

Sponsored Post Rate

Estimates the fair market rate for a sponsored post based on CPM (cost per 1,000 followers), adjusted for content type, engagement quality, verification, and business account status.

CPM Matrix ($ per 1K followers)

TierER < 25ER 25–49ER 50–74ER >= 75
Nano A (< 5K)$5$10$16$23
Nano B (5K–10K)$3$6$12$20
Micro (10K–50K)$2$4$6$10
Mid-Tier (50K–100K)$2$3$5$8
Macro (100K–500K)$2$3$5$8
Upper Macro (500K–1M)$2$4$6$8

Price Multipliers

MultiplierConditionValue
Content typeReels primary1.40x
Content typeCarousels primary1.15x
VerifiedNon-mega1.10x
Business accountNon-mega1.05x
ER PremiumER score >= 901.20x – 1.50x

Mega Tier (1M+ followers)

Mega accounts use band-based interpolation instead of CPM:

FollowersMin RateMax Rate
1M – 2M$3,000$8,000
2M – 5M$5,000$12,000
5M – 10M$8,000$20,000
10M – 20M$12,000$30,000
20M – 50M$18,000$50,000
50M – 100M$25,000$70,000
> 100M$40,000$100,000

FRAUD DETECTION

Bot Detection

Detects suspicious engagement patterns without external API calls. Four independent signals are checked, each adding a penalty to the final score. Total penalty is capped at 50 points.

SignalPenaltyThreshold
Low comments-15Comment/like ratio < 0.5%
No comments-20> 50% posts with 0 comments
Perfect likes-25CV < 0.15, mean > 100
Suspicious ER-10ER too high for follower count

Frequently Asked Questions